Cookie Policy

Cookies are small files a website stores in your browser; similar technologies include local storage, pixels, and tags. This page explains what this website uses, in which categories, and how to change your choices at any time.

Open Cookie Settings Your Privacy Choices

Strictly necessary

Always active where permitted

Required to provide the website functions you request — these may remain active where legally permitted.

Security and bot mitigation
Consent-preference storage
Load balancing
Form protection
Essential session functions

Analytics

On by default · can be disabled

Help us understand how the site is used so we can improve it. Only generic events (page views, guide views, CTA clicks, form starts and submits) — no lead-form contents or personal identifiers are ever sent.

Google Analytics 4 — traffic, engagement, and conversion measurement

Advertising

On by default · opt-out honored

Measure advertising performance and, where permitted, support targeted advertising. Does not load after an opt-out at Your Privacy Choices, a stored opt-out preference, or a Global Privacy Control signal.

Meta Pixel — advertising and conversion measurement (Advanced Matching disabled)
Advertising conversion or remarketing tags added later (each will be disclosed here)

Functional

Optional

Optional features that are not essential to the basic website.

Currently none — optional features added later will be listed here

Active services

Google Analytics 4 Google LLC · Analytics

Cookies and online identifiers, approximate IP-derived location, page views, sessions, referrers, events, and campaign information. Form-field value collection is disabled; no names, emails, phone numbers, or lead-form contents are sent.

Google Tag Manager Google LLC · Tag management

A tag-management system that conditionally loads other services — each loaded service is disclosed separately here. GTM is never used to bypass consent choices.

Meta Pixel Meta Platforms, Inc. · Advertising

Cookies and similar identifiers, device details, IP address, page and event activity, and conversion events. No names, raw emails, phone numbers, health information, or unrestricted form data are sent. Advanced Matching is not active; if ever activated it will be documented here first with any required consent.

Cloudflare Cloudflare, Inc. · Strictly necessary

Hosting, DNS, security, bot mitigation, performance, and request logging (IP address, browser and device information, security events).

Call-tracking technology CALL_TRACKING_PROVIDER_NAME — to be configured · Pending

Not yet active. If the selected provider places cookies or uses dynamic-number storage, it will be fully disclosed here — with its legal name, privacy policy, data types, and retention — before activation.

Managing your choices

Analytics and advertising technologies may load by default for US visitors. Use Your Privacy Choices (also linked as Cookie Settings in the footer of every page) to opt out of sale, sharing, and targeted advertising — which stops Meta Pixel from loading and removes its cookies where technically possible — and, optionally, to disable website analytics. Your choices are stored in first-party cookies and preserved on future visits.

We also honor the Global Privacy Control (GPC) browser signal: when detected, advertising technologies do not load, advertising events stop, and the opt-out is saved automatically. Opting out never blocks the website or the lead form. Your browser additionally offers its own controls to block or delete cookies — blocking strictly necessary cookies may affect basic site functions.